GREEN STOP
mobile app interface ✖
Overview
As a final project in one of my college courses, we were tasked with ideating and designing an app in which users would learn through social interaction and multi-modality.
Green Stop was designed as a convenient app for shopping an environmentally-friendly, sustainable, or ethical lifestyle... minus the stress. The curation of responsible brands and products give users the ease of knowing whatever choice they make on Green Stop is a good one. As users shop, they can learn about why a product meets the mark and socialize with their peers––promoting one's motivation to improve their environmental impact.
Date
Initial development: Nov 2018 – Dec 2018
Redesign: TBD
Tools
✖ Marvel
Ideation
Problem
Making more environmentally-conscious choices is something that I strive to do, but it's not always easy. I often dread the hassle and effort of researching the backstory behind brands/companies and their products–– and I know that others do too. This leads to a lack of motivation in living a more green lifestyle which can be frustrating.
Brainstorming
Once I identified a challenge, I knew that I wanted to create an app that encouraged living an environmentally-friendly lifestyle. My initial brainstorming sought to focus on just one aspect of this challenge, which you can see to the right.
Solution
Green Stop was envisioned as a one-stop destination for shopping environmentally-friendly. It is a half marketplace/half "social media" app where users can shop green in various categories and see what steps their friends are taking to be conscious consumers. The brands and products are pre-determined to ensure they meet certain criteria. Users are also able to learn about common environmental "terms" and tips for living green.
Competitive Analysis
Good on You
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Minimalistic design
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Gives scores/ratings on fashion brands–– but can't actually shop
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Helps consumers to choose responsible and sustainable brands
DoneGood
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Mission to make it "quick, easy, and affordable to use our purchasing power for good"
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Can shop categories beyond fashion–– including home, personal care, food, travel, etc.
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Products link to external website
Inspiration
For the social aspect of Green Stop, I took inspiration from the popular apps Venmo and Instagram.
Venmo
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View in/out payments between friends or people around the world
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"Heart" and comment on transactions
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View user "stories"
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Link products in feed posts or websites in stories
For the consumerism aspect of Green Stop, I took inspiration from two all-inclusive shopping apps.
Dote
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Shop different fashion brands in one app–– joint checkout
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Search/shop by item type or by brand
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Target audience = teenage females
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Bookmark favorite stores/brands
Shop Spring
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Shop fashion/beauty/lifestyle brands in one app–– joint checkout
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Search/shop by item type or by brand
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Target audience = young female and male adults
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Receive sale alerts and personalized shopping recommendations
Insights
After doing some research and getting some inspiration, I came up with some features I knew I wanted to include in Green Stop:
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Multiple shopping categories
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Likes and comments
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User profile
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Shop by brand or product
To the right, I roughly sketched out ideas for the app's sitemap. Although not every aspect ended up being executed in the final design, it gave me a good foundation to begin developing Green Stop.
Brand Identity
Since Green Stop revolves around environmentalism, I chose an earth-tone color palette consisting of shades of green and gray. The color green typically symbolizes nature, the environment, and money. I also wanted to incorporate palm leaf prints to really hone in on the nature feel.
Visual Design
My goal was to have a contemporary aesthetic that promoted a sense of professionalism–– allowing users to have trust in the information being presented. The modern feel also keeps young people in mind since environmentalism is becoming more "trendy" with millennials.
Click here to experience the full Green Stop app!